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We tell you which markets to open, and in what order

Sixteen countries, and the economics differ sharply between them. We sequence your entry around where your capital and your offer will go furthest.

What we handle

A written plan you can act on, not a regional overview.

  • 01

    Market-by-market economics

    Gulf clients deposit large and trade less. Iraqi, Egyptian, Jordanian and Lebanese clients deposit smaller and trade constantly. That difference sets your deal structure and your cost per funded client.

  • 02

    Entry sequencing

    Which two or three countries to open first, and which to hold until the brand has a track record and the rails are proven.

  • 03

    Regulatory posture per country

    Where the business is licensed onshore, where it is served from elsewhere, and what each position lets you say and to whom.

  • 04

    Competitive read

    Who is already active in each market, what they pay partners, and where a new brand has room on terms, service or instrument coverage.

  • 05

    Channel and partner map

    The platforms and partner types that carry each market, so the plan is specific to Riyadh or Baghdad rather than to “the region”.

How it runs

Two to three weeks from first call to a plan you can execute.

  1. 1

    Position and capital

    What you already have, audience, network, licence, budget, and what you are trying to build.

  2. 2

    Shortlist markets

    We score the sixteen countries against your position and bring back the three or four worth your first year.

  3. 3

    Cost the entry

    Per market: licence implications, payment rails, realistic acquisition cost, partner types and expected deal shape.

  4. 4

    Sequence and hand over

    A phased plan with owners and timings, ready to run either with us or with your own team.

Common questions.

Anything else, message us and you will get a real answer the same day.

Which market should most brands open first?

It depends on what you already have. If you have an audience, we start where that audience is. If you have capital and no audience, the Gulf usually justifies the higher cost because deposits are larger.

Is Saudi Arabia worth targeting?

It is the largest deposit pool in the region and very reachable through Snapchat, X and human networks. The work is in the payment rails and the partner relationships, both of which we handle.

Can you do this without the full launch service?

Yes. Market entry strategy is sold on its own, and plenty of clients take the plan and run it themselves.

How is this different from a market report?

A report tells you the region is growing. We tell you which three countries to open, what each will cost you per funded client, and who to sign first.

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