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Localization
Fintech App Egypt Localization
Region
MENA Hubs
Client Tier
Institutional
Timeline
Q1-Q2 Execution
Result
500k Active Users
The Challenge
A European neobank struggled to gain traction in Egypt due to "generic" Arabic translation and lack of integration with local payment habits.
Strategic Execution
We rebuilt their entire Arabic UX using native financial terminology and integrated Fawry and Vodafone Cash directly into the checkout flow.
Final Outcome
User retention increased by 300%, and the app reached 500k active users within 12 months of the re-launch.