Partnerships between fintechs and banks are the most effective model for scaling financial services in the MENA region. Banks provide regulatory infrastructure and customer trust, while fintechs deliver innovation and user experience.
Why Partnerships Work in MENA
The MENA banking market is dominated by large, established institutions with deep customer relationships. Rather than competing directly, fintechs that partner with these banks gain immediate access to distribution, compliance infrastructure, and customer trust.
Types of Partnerships
Common models include white-label partnerships where banks distribute fintech products, API integrations where fintechs enhance bank services, referral arrangements for specific customer segments, and joint ventures for new market opportunities.
What Banks Are Looking For
MENA banks seek fintech partners that bring genuine technology differentiation, regulatory compliance capabilities, and a willingness to adapt products to local requirements. Cultural compatibility and long-term commitment matter more than in Western markets.
Navigating Bank Procurement
Bank procurement processes in MENA can be lengthy and relationship-dependent. Understanding the decision-making structure, building executive relationships, and demonstrating local commitment are essential for navigating these processes successfully.
Our Partnership Facilitation
We introduce fintechs to banking partners across the MENA region. Our relationships with bank innovation teams, digital transformation leaders, and C-suite executives accelerate partnership discussions from introduction to signed agreement.